Email Marketing Lists

Why is Email Marketing so Effective?

Email is a very effective channel for communication, and still remains the cheapest and most robust in terms of ROI. A recent email benchmarking report has highlighted how effective the channel is for generating leads, improving brand impressions and encouraging consumers to click on a particular offer to generate brand engagement.

Recent research by the DMA has indicated that marketing generated around £1.8 billion brand impressions and drove half a billion subscribers to websites in early 2012.

Email marketing has been ranked as number one, almost twice as high as the likes of direct mail, social media, PR and trade shows in terms of creating a return on investment for companies.

Email Marketing Data

This is why having a large prospect email database is crucial. When it comes to supplying email marketing data, The Data Octopus are considered market leaders within this field.

We offer an expansive 42 million strong database including 15 million fully opted in email marketing records across both the B2B and B2C markets. Within these core sectors are numerous variables and offerings that can be segmented to ensure a very targeted data set is achieved.

This ensures that no matter what your company’s proposition is, we will have a very targeted data source to match.

Our Data Sources

We work across all major sectors including automotive, financial services, payday loans, PPI, solar, wine investment, mobile phones, utilities and business decision makers to name but a few.

To speak to one of our industry experts, to find out how we can help your company increase your profits, please call 0161 968 2042 or email info@thedataoctopus.co.uk for an instant analysis of how we can help your business.